In May 2006, Genexus launched b o b i, an exclusive women’s sportswear collection with simple, slim fitting styles, unique fabrics and an array of brilliant color. b o b i, the girl next door was growing up fast and furious in 2007, as designer Kara Lusardi sought to create a montage of perfectly fitted stylish dresses, novelty tops and bottoms, along with fashionable coordinates that make every women look and feel exquisite. A collection that is sensual by nature, yet always tasteful, exuding pure comfort in any environment for the b o b i girl. All this and more at an affordable price without sacrificing the quality of the brand.